Despite being priced out of the grasp of many otherwise willing consumers, Hublot achieved incredible sales success with the Big Bang. When asked about this, Jean-Claude Biver said that the real part of the success was being able to encourage customers to purchase more than one Big Bang watch.
As I discussed above in the section about “the law of multiple attraction,” the Big Bang aimed to be Replica Watches UK that could be produced in many varieties, and ended up being appealing to the same person in multiple varieties. Whereas people tended to buy a single Rolex Submariner, that same type of Swiss Replica Watches consumer could buy a slew of Hublot Big Bang models, and still feel as though they could handle more.
Hublot Replica Watches became the master of offering meaningful variety to their products not only by making various Big Bang models look different from one another but also by often connecting them to events, people, charities, and sponsorships. As I said before, this not only allowed for Hublot to penetrate new demographics of potential customers, but was also a great way of offering existing customers product variety to tempt them.